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- PublicaciónAcceso abiertoImplementación de un recorrido virtual con tecnologías 360° e interacción con gestos de la Universidad de San Buenaventura Cali(Universidad de San Buenaventura. Cali, 2019) Borrero Varona, David Ramiro; Trujillo Tintinago, Juan Sebastian; Suárez Campo, JimmyPurpose: This document presents the design and implementation of an interactive virtual tour system aimed at future applicants, students and visitors of the Universidad San Buenaventura Cali.Issue and contribution: In recent years it can be noted that at the University of San Buenaventura Cali, the different faculties and their specialties have increased, which means that they have the need to disseminate the information of the academic offers for all media Both physical and digital in an innovative way. And at the moment, there is no novel way of disseminating institutional marketing of the programs that manage to attract the attention of the target audience and the concept is better reflected in an entirely multimedia way, together with the content that is already developed by the marketing area of the University of San Buenaventura Cali. In this way at the university promote all services in a more innovative and effective way, through this digital tool.Design/Methodology/approach: an approach based on the Design Thinking methodology was carried out, which is based on the user-centered design, for which the use of techniques such as mental map, moodboard, empathy map, Cards, etcetera.Results: A 360º virtual tour was developed, which allows knowing the campus, exploring the academic programs, cultural and sports services of the University of San Buenaventura Cali, through virtual scenarios thanks to the use of smart mobile devices (Smartphone, tablet), computer or digital media with Internet access. The tour was based on Krpano technology and leapmotion.Limitations/implications of the study: The developed tool allows the use of virtual reality glasses, leapmotion sensor, keyboard, mouse, mobile devices. However, the scope of this project do not considered mobile devices or a mobile-leapmotion device connection.Practical implications: This project allows different users to virtually access the facilities of the University of San Buenaventura Cali, without having to be present, because this multimedia scenario as well as recreating a journey as if it was a face-to-face visit to the university campus spaces. It contains information about the academic programs, cultural and sports services offered by the university Social Implications: Similarly, the contribution of this development is a broad knowledge of the institution for the users provided for a visual learning, which is a feature of great value among the aspirants to this institution.Originality/value: The development of this tool provides a new innovative communication mechanism for the university through interactive virtual environments.