Examinando por Materia "Business"

Mostrando 1 - 8 de 8
  • Publicación
    Acceso abierto
    La asesoría contable y sus herramientas como parte fundamental en las ideas de negocios
    (2017) Jaramillo Landé, Jorge Alexis; Restrepo Álvarez, Leonardo; Otálvaro Taborda, John Jairo; Patiño Chaverra, Nelson Augusto
    Accounting tools play an important role in the realization and strengthening of business ideas in future endeavors. In this sense this essay's main objective is to identify the importance of accounting in business ideas. the benefits of using the most important accounting tools in training related company, the current problems with entrepreneurs in seeking to formalize company arises. On the other hand the difficulty that the university of St. Bonaventure in providing appropriate work practices for your professional future is exposed. It is therefore concluded that the University of San Buenaventura must create an accounting and legal laboratory that develop practices to their students and solve social problems currently facing entrepreneurs of our country.
  • Publicación
    Acceso abierto
    El diseño de un plan de direccionamiento estratégico para la empresa Minvalley Entretenimiento
    (Universidad de San Buenaventura Cali, 2015) Benítez Zapata, Daniel Eduardo; Román Muñoz, Olga Herminda
    This research focuses on the design of a strategic plan for the company Minvalley Entertainment, which is focused on organizing electronic music events, is a pioneer in this type of event and takes four years on the market, is located in the city Roldanillo, Northern Valle del Cauca.Using different theories proposed by professionals a series of methodologies and administrative tools to obtain quantifiable, measurable results for the subsequent execution of the plan will involve direction.The design is proposed to establish an environmental analysis to determine the market and its competitiveness in which the company is located and an internal analysis of all the variables that affect or have an impact on the processes and operations of the company, These analyzes are performed in order to implement the main strategies and plans within the organization by developing the mission, vision, values, strategic objectives, tactics and activities, which define their rationale, philosophy and organizational culture and be located economic activity in the sector during a certain time.From the wording of the previous organizational structure, strategic objectives, strategies and plans of action to be defined and implemented to achieve the goals efficiently using the balance scorecard.
  • Publicación
    Acceso abierto
    La empresa, un actor fundamental en el pos-conflicto colombiano: una delimitación teórica
    (Universidad de San Buenaventura - Cali, 2015-11) Márquez Gómez, Laura Carolina; Rivera Barrera, Ángela Viviana; Acevedo Prada, Rubén Darío
    The post-conflict context in which we are, meaning the peace building process that seeks end of the armed conflict, using political and legal strategies for the reconstruction of the social fabric, where the private sector plays a key role, since the act of governing, known as governance and Corporate Social Responsibility (CSR) the company can meet the basic needs of society, protect human rights and work for achieving peace, as the business should not be limited to the development of classical freedoms.
  • Publicación
    Acceso abierto
    IBM Colombia y su red de innovación a través del Big Data
    (2018-10-10) Marrugo Castro, Ana Milena; Muñoz, Jairo Miguel
    The objective of the analysis of this article is the technological tools for which IBM Colombia proposes for the needs of the users. Where also seeks to organize, innovate and offer new products to go to build smarter businesses as well as the transformation process of moving to sell computer products to focus on customer service. All this in emphasis to become a complete, competitive, changing but above all dynamic, for example the strategies they implement in the market, their advantages, the importance that it takes with just provides a good service. Thanks to IBM's advance in the market today, you can have a series of productivity and innovation opportunities in leadership, commitment and effectiveness with the response of your technologies. It should also be mentioned that the IBM relationship reaches with the largest amounts of data that help reduce costs, time and result in a fast way, we talk about Big Data. Since it is just like IBM, it focused on decision making when it comes to strengthening technological development, and its competitive skills in the global market.
  • Publicación
    Acceso abierto
    Influencia de las redes sociales en el proceso de internacionalización de las empresas
    (2021) Rosero Jaramillo, Andrea; Posada Zapata, Sara Camila; Agudelo Bohórquez, Valentina; Ortegón Riveros, Wilson Eduardo
    Different factors over time and the rapid apogee of digitization have caused social networks to become a massive means of disseminating information and interaction, considering that, in recent periods these platforms have become scenarios not only of personal accounts but also of business users, thus allowing the appearance in digital media of companies and entrepreneurs, in addition to allowing the heyday of entrepreneurships and virtual commerce. This project aims to demonstrate how social networks become tools for companies and entrepreneurs when it comes to internationalizing their products and markets and the advantages they bring. Based on the above, it is intended by means of a bibliographic review technique, to concisely capture the concept of social networks and the internationalization process of companies and the consequences that the interaction of both actors entails, this technique allows a detailed review of these concepts and identification of various related examples of the competitive advantages that arise with the use of social networks.
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    Acceso abierto
    Medición de la gestión de la innovación en las empresas de servicios, a través de un aplicativo Web
    (Universidad de San Buenaventura - Cali, 2016-07) Jiménez Rios, Deisy Faisuly; Quintian, Julian Alberto; Mora Cardona, Mario Julián; Rojas Alvarado, Ronald Joanny
    The research work "Measuring the management of innovation in service companies" presented to the program Specialization in Integral Management of Projects, University of San Buenaventura Cali, aims to develop a web application to measure the management Of the innovation of service companies through a survey. A quantitative approach was adopted. The type of study is descriptive that served to measure the state of innovation in the service companies in the city of Cali, through a survey segmented by type of business, product and number of employees. This is done by reviewing the specialized literature.
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    Acceso abierto
    Modelo de negocio: vestuario femenino y masculino Prêt-à-porter basado en un estilo de vida lujoso bajo un concepto vanguardista-minimalista
    (Universidad de San Buenaventura - Cali, 2017) Duarte Gallego, Darlin Jireth; Mejía, Ana María
    The present work of degree is the development of a business model where the basic and fundamental processes for undertaking the same are evidenced under primary and secondary investigations which provide key information for the project. Initially the business model defines key concepts of the project both in preamble and in justification of the design problem, showing references of existing brands. Then the objectives of the project are defined and based on this, methods of market research are developed to achieve closeness with potential consumers. Finally, some results are recorded by the questionnaire method used to collect qualitative and quantitative information, and then develop the value proposition.
  • Publicación
    Acceso abierto
    Oportunidades, sostenibilidad y riesgos de los negocios informales de la comuna 10 de Cali
    (Universidad de San Buenaventura - Cali, 2014-01) Ramírez Reyes, Julio César; Vergara Mesa, Gerardo Alexánder
    Esta investigación se desarrolló con el propósito de analizar los negocios informales que se llevan a cabo en la comuna 10 de la ciudad de Cali y cumplen con la condición de tener baja inversión inicial, ser autosostenibles en un futuro y estar en capacidad de trascender responsablemente hacia la formalidad. La metodología se fundamentó en juicio de expertos y en el diseño y aplicación de una encuesta, teniendo en cuenta el último censo del Sector Industrial, Comercial y de Servicios realizado por el Dane y Cámara de Comercio de Cali en el año 2005. Se encontró que el 40 % de los microempresarios encuestados realizan actividades en la División 15 Elaboración de Productos Alimenticios y Bebidas como elaboración de productos de panadería, lácteos, molinería. Entre tanto, el 17 % en la División 19 Curtido y Preparado de Cueros, como fabricación de calzado y el 10 % en la División 20 Transformación de la Madera, como fabricación de muebles para el hogar. Se concluye que el instrumento diseñado permitió identificar cuáles de los microempresarios cumplen con la condición de bajo costo y autosostenibilidad para trascender a la formalidad.