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- PublicaciónAcceso abiertoEstudio de factibilidad para la creación de una empresa de consultoría y coaching comercial dirigida a las mipymes de la ciudad de Santiago de Cali(Universidad de San Buenaventura, 2016) Solano Ramírez, Stephanie; Sánchez Córdoba, Francisco AntonioSantiago de Cali has been permeated by many tools as coaching, which has achieved a great boom in large companies, especially multinationals that have processes of evaluation and improvement of continuous management. Here is where arises the idea to create an organization that embraces the processes of strategic planning, marketing planning, commercial advice and general advice that adapts to MSMEs in the city. These companies require staff who are willing to have a global mindset and integrate a greater commitment without altering their personal life, family, relational, etc. This business plan includes, in addition to the idea, everything related to the strategic plan, sales plan, financial projections and market research in which are found some of the benefits and challenges that this tool has in the city, allowing to obtain a Look towards the future. The city of Santiago de Cali needs an organization with these characteristics and because it generates a great benefit to greater competitiveness in the companies and to forge an environment of continuous improvement within this type of organizations.