Examinando por Materia "Electronic commerce"
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- PublicaciónAcceso abiertoComportamiento del consumidor frente al comercio electrónico en la industria de la moda en Medellín(2015) Cardona Palomo, Carolina María; Rodríguez Santa, María Isabel; Fonnegra Campos, Mariana; Ortiz Arango, Jaime AndrésThe way of doing business has evolved over the years and the e-commerce has had a great boom in the world as the new way to contact customers, to source products and services from any store in the world and to meet quickly and reliably the needs and desires of consumers. In Medellin, the fashion industry is a strong sector that requires adapt to the trends of international trade. For that reason, it is very important to understand the behavior of their consumers regarding to e-commerce in order to continue to evolve and attract more customers. The best way to develop this aspect are surveys which show quantitatively the perception of citizens regarding the issue. It is concluded that people from Medellin have adopted the online shopping method but there is still much room for improvement in terms of reliability of stores.
- PublicaciónAcceso abiertoComportamiento del e-commerce en Colombia vs Estados Unidos(2015-01-25) Pérez Gaviria, José David; Vitola Ortega, NicolásThe present article takes as a starting point to investigate by means of studies and analysis to understand and to buy the state of the electronic commerce of our country opposite to the United States taking as references studies realized by companies or certified entities where they show the importance of this new way for the modern countries or in post of the development and the globalization. It appears as the electronic commerce has grown in Colombia what for us a few years ago was something slightly reliable and insecure at the time of realizing the exercise of the buy. It appears also as in the United States the electronic commerce influences its economy and that tendencies are putting practice at present this way to implement them in our country like example of economic development.