Examinando por Materia "Evolution"
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- PublicaciónAcceso abiertoIncidencia del neuromarketing en empresas cartageneras(2018-05-31) Arcia Enciso, Gina Fernanda; Arenas Cortés, Luis Miguel; Vitola Ortega, NicolásNeuromarketing is basically based on the application of various neuroscience techniques in the field of marketing research. Its methods, processes, and technological resources have made it a very useful tool for the study of consumer behavior. This monograph aims to analyze the evolution of Neuromarketing over the years, and how it has progressed gradually in Colombia, and more specifically in the city of Cartagena. For this, the concept of neuromarketing, its techniques and tools, its ethical framework, and the role it plays in market research were reviewed.
- PublicaciónAcceso abiertoTowards Neuroresponsibility's model: a perspective of social responsibility since human development(Editorial Bonaventuriana, 2011) Martí Noguera, Juan José; Martí-Vilar, Manuel; Puerta Lopera, Isabel CristinaEl auge del estudio desde la neurociencia, con base en el desarrollo tecnológico que permite investigar los procesos cerebrales mediante la neuro-imágen, ha conllevado una nueva área que tras el prefijo neuro abarca áreas de estudio como la neuroeconomía, el neuromarketing y la neurociencia social. Este artículo realiza una revisión basada en diferentes trabajos de investigación con el objetivo de presentar la responsabilidad social, vinculada conceptualmente a paradigmas organizacionales, hacia una propuesta de tendencia evolutiva propia del desarrollo humano, denominada Neuroresponsabilidad.
- PublicaciónAcceso abiertoVías de acceso a la psicología de toxicómano y la vulgarización de su concepto(2019) Castaño Monroy, David Alejandro; Uribe Aramburo, Nicolás IgnacioThe manifesto of this article seeks to integrate a biological, psychological and social vision, with the aim of providing a detailed analysis in the historical, theoretical, technical and practical approach to substance abuse disorder, which makes it possible in the professional psychological exercise a critical thought, structured under comprehensive dynamics in which highlights the historical-social evolution in clinical intervention to the phenomenon of drug addiction. Describing the gradual transformation of the hegemonic theoretical behavioural model into a practical procedure, a model based on the origin of the political-social proposals of international organisations that fight against drug trafficking and its various consequences, in which intervention dynamics are established from legally restrictive power relations. From the evolution that arises in the social needs and of the subjects with behaviors of compulsive repetition in their relation with the substance, it became necessary to rethink the proposals of behavioral intervention, making possible new ways of access in the psychology of the drug addict, by means of practical procedures of paradigmatic psychological models converging in a comprehensive vision of the phenomenon, in which it is not emphasized in the eradication of the symptom in any way, but in a deep analysis in the understanding of the particular function that the symptom fulfills in each subject