Examinando por Materia "Fidelización"
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- PublicaciónAcceso abiertoAproximaciones sobre el mercadeo relacional y mercadeo educativo como herramientas para fidelizar a los egresados de la Facultad de Psicología de la Universidad San Buenaventura sede Medellín(2020) Suárez Gaviria, Lina Marcela; Jiménez Gómez, María Camila; Villalobos Olascoaga, Diana CarolinaAt the present time the universities are in an environment highly competitive due to the supply and demand that exists in the educational market. This has generated that corporations has the obligation of being in a constant envolving and innovation in thedifferent programs, infrastructure, and the tools that institutions give tothe students to put across the knowledge between university-student.The main basis of this research project is to analyze the Universidad de San Buenaventura marking off the psychology faculty, the strategies of relational marketing and educational market that contribute to the institutional management regarding to the maintaining of relationships with the graduates.Thence, the objective of this research is to give answer to the question ¿What strategies of relational market and educational market are useful to generate a significant contribution to the University of San Buenaventura, specificly Medellín Campus, thus accomplish a better image for the university and to create a loyalty to the people of the psychology faculty?It will take place through of a descriptive research that allow to recopilate information through literature review and the analysis of the data of 'alumnus department of the Universidad de San Buenaventura,Medellin Campus.Acquaring parcial results where it is evidenced the implemtation of the existed strategies of marketing at the university, which are realized contributions to the improvement of management, in this case the use of the social media such as Instagram. Twitter, Facebook, where is boost the reconigition and positioning of the centre of postgraduate degrees of the Universidad de San Buenaventura, Medellín Campus
- PublicaciónAcceso abiertoAproximaciones sobre el mercadeo relacional y mercadeo educativo como herramientas para fidelizar a los egresados de la facultad de Psicología de la Universidad San Buenaventura sede Medellín(2020) Suárez Gaviria, Lina Marcela; Jiménez Gómez, María Camila; Villalobos Olascoaga, Diana CarolinaAt the present time the universities are in an environment highly competitive due to the supply and demand that exists in the educational market. This has generated that corporations has the obligation of being in a constant envolving and innovation in the different programs, infrastructure, and the tools that institutions give to the students to put across the knowledge between university-student. The main basis of this research project is to analyze the Universidad de San Buenaventura marking off the psychology faculty, the strategies of relational marketing and educational market that contribute to the institutional management regarding to the maintaining of relationships with the graduates. Thence, the objective of this research is to give answer to the question ¿What strategies of relational market and educational market are useful to generate a significant contribution to the University of San Buenaventura, specificly Medellín Campus, thus accomplish a better image for the university and to create a loyalty to the people of the psychology faculty? It will take place through of a descriptive research that allow to recopilate information through literature review and the analysis of the data of 'alumnus department of the Universidad de San Buenaventura, Medellin Campus. Acquaring parcial results where it is evidenced the implemtation of the existed strategies of marketing at the university, which are realized contributions to the improvement of management, in this case the use of the social media such as Instagram. Twitter, Facebook, where is boost the reconigition and positioning of the centre of postgraduate degrees of the Universidad de San Buenaventura, Medellín Campus
- PublicaciónAcceso abiertoPlan de mejoramiento del servicio a los clientes de la empresa Residencias Caramelo(Universidad de San Buenaventura, 2016) Morales Donoso, Andrés Felipe; Castro Pereira, José LuisThis survey shows the results of a satisfaction survey carried out with the clients of Residencies Caramelo, a company that operates in the hospitality sector in Cali / Colombia. The survey evaluates customer’s satisfaction on the Service provided. This will allow the company to improve the service provided.The perception of good service is linked to three basic factors that are service, infrastructure and technology, also the fulfillment of promises, staff competence, empathy and the value chain. The research is of quantitative type, since it quantifies the percentages according to a sample applied to a specific population. Variables are manipulated that result in an experimental research that yields percentages of net form from the previously mentioned sample. It is not descriptive so it does not take into account the social representations, beliefs, information, and attitudes that have the people of the sample.
- PublicaciónAcceso abiertoPropuesta de mejoramiento de la estrategia de servicio al cliente para la empresa La Feria de las Pinturas y CIA S en C en la ciudad de Santiago de Cali(Universidad de San Buenaventura, 2016) Gómez Basan, Julián; Garcés Díaz, Norma Constanza; Velasco Blanco, ÁlvaroHe following monograph consists in a proposal for improvement of the service strategy to the customer of the company the fair of the paintings, which currently does not achieve a plan of action that allows to process the requirements and claims of the customers in time, as tools research were used the surveys that were applied to the external customer and interviews to evaluate the employees 'labor environment, after evaluating the results the proposal was based on designing a customer service area to direct the relationship with the customers, and so further process your complaints, petitions or claims, establish a direct responsible for managing the relationship with the customer.