Examinando por Materia "Markets"
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- PublicaciónAcceso abiertoFactibilidad de un plan exportador para la comercialización de yuca empacada al vacío de la industria colombiana, al mercado de Canadá, ciudad de Toronto(2020-02-20) Vélez Anaya, Paola Andrea; Alvarado de Lima, José AlejandroThis article emerges as an attractive and innovative alternative, from this business model, born the idea of launching a feasibility study and the introduction of an innovative product abroad, as is the yucca snack processed and vacuum packed. As snacks are coming to be considered as substitutes for some foods, they can be consumed anywhere and at any time. The business plan idea is created with the need to find new markets for the marketing and export of cassava snacks, taking into account the international treaties managed by the Republic of Colombia. International marketing will be done towards Canada, as it is an interesting alternative that offers us many advantages thanks to the different international trade agreements that Colombia has with this country
- PublicaciónAcceso abiertoIncidencia del neuromarketing en empresas cartageneras(2018-05-31) Arcia Enciso, Gina Fernanda; Arenas Cortés, Luis Miguel; Vitola Ortega, NicolásNeuromarketing is basically based on the application of various neuroscience techniques in the field of marketing research. Its methods, processes, and technological resources have made it a very useful tool for the study of consumer behavior. This monograph aims to analyze the evolution of Neuromarketing over the years, and how it has progressed gradually in Colombia, and more specifically in the city of Cartagena. For this, the concept of neuromarketing, its techniques and tools, its ethical framework, and the role it plays in market research were reviewed.
- PublicaciónAcceso abiertoPrácticas contables en las pequeñas empresas de Bello(2017) Gómez Quiceno, Andrea; Noreña Quintero, Luis FernandoThis research work “Accounting practices in the pymes of Bello” were done because we are interested that the pymes know, manage and diagnose its little company becoming bigger and keep it in the market. The use of financial information can help shaping and developing one integration in everything areas of its company, showing numerical results which show the company managements and thereby could take a better decision. According what we propose in this investigative work, the accounting provide valuable input to know more a bought the company and move on whit the numbers that not get solved just with established legal parameters, but involving one right articulation and integration of all processes, departments and managements of the company. These strategies are fundamental for the company knows its weaknesses and strengths in the market or niche where is set
- PublicaciónAcceso abiertoRusia: un mercado con nuevas oportunidades para Colombia en el sector manufacturero, Subsector Sistema Moda(2017) Campuzano Montoya, Paula Andrea; Jiménez Mejía, Ubenny Marcela; Sanabria Estrada, Juan MarcoWith the present article, it is sought to identify why the Russian Federation is considered a new opportunity for the Colombian market in the Manufacturing Sector, Fashion System Subsector; Also analyzed are the factors that make Colombian goods or products considered at an international level highly competitive and demanded by agents, distributors and / or end customers. The Manufacturing Sector, Colombian Fashion System Subsector, has been increasingly specialized in developing high quality products with a 100% Colombian labor force. On the other hand, this article seeks to give an analysis of the macroeconomic variables most relevant to the international market of the countries mentioned above and to investigate the situation of these countries. All these investigations will be carried out by means of a mixed methodology, given that it represents qualitative and quantitative aspects and therefore, its approach will be predominantly inductive, allowing to obtain a good development of the article.