Examinando por Materia "Mercadeo político"

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  • Publicación
    Acceso abierto
    El marketing territorial como estrategia del desarrollo local en el municipio de Yumbo
    (Universidad de San Buenaventura, 2015) Linares Cortés, Diana Carolina; Muñoz Quintero, Lina Marcela; Cruz Caicedo, Luis Fernando
    In this study, we investigated about the Municipality of Yumbo, located in the Valle del Cauca , identifying their strengths and weaknesses so that it can be established as territorial marketing can become a local development strategy in the municipality.