Examinando por Materia "Model"

Mostrando 1 - 3 de 3
  • Publicación
    Acceso abierto
    Modelo de negocio: vestuario femenino y masculino Prêt-à-porter basado en un estilo de vida lujoso bajo un concepto vanguardista-minimalista
    (Universidad de San Buenaventura - Cali, 2017) Duarte Gallego, Darlin Jireth; Mejía, Ana María
    The present work of degree is the development of a business model where the basic and fundamental processes for undertaking the same are evidenced under primary and secondary investigations which provide key information for the project. Initially the business model defines key concepts of the project both in preamble and in justification of the design problem, showing references of existing brands. Then the objectives of the project are defined and based on this, methods of market research are developed to achieve closeness with potential consumers. Finally, some results are recorded by the questionnaire method used to collect qualitative and quantitative information, and then develop the value proposition.
  • Publicación
    Acceso abierto
    Plan estratégico de internacionalización de Agua Pura Manantial Azul S.A.S para su incursión en el mercado peruano
    (2019) Giraldo García, Hugo David; Vanegas Mejía, Samuel David; Zapata Montoya, Mauricio
    This work consists in the set out of a strategic plan to internationalize the company Agua Pura Manantial Azul SAS focused in analizing the factibility of the company to incursion in Peru through the investigation of the inner and outer surroundings. Agua Pura Manantial Azul SAS uses the 40 % of its installed capacity, since the national market is swamped with an over offer; that’s why the company has as objective to incursion in Peru through a process of the internationalization, which would generate new economical resources, so it could use the height of its production capacity. Through the analysis of the collected information both of the inner and outer surroudings, the company found out that doesn’t count with the enough financial resources that permit to cover with all of the incur expenses needed for an export including the cost and risk of custom process and insurance; as well as lack experience and trained personnel to carry out an export process, that is why the indirect internationalization model is more feasible because there is less investment compared to other models, in a similar way risks and procedures can be avoided throughout middlemen decreasing the costs at the time of the export
  • Publicación
    Acceso abierto
    Reflexiones sobre el proceso de modelado: una perspectiva dinámico-sistémica
    (Universidad de San Buenaventura - Cali, 2010-01) Pineda Ballesteros, Eliécer; Landazábal, Diana Patricia
    En este artículo se presentará una serie de ideas acerca del modelado desde dos perspectivas particulares: la primera para procurar describir la estrategia de modelado usada; la segunda, una vez construido el modelo, ¿qué hacer con él? Se aportarán algunas explicaciones que se espera den claridad a las clasificaciones antes señaladas pero que no tienen la pretensión de ser ni exclusivas ni excluyentes, pues están en proceso de formación y lo que finalmente se pretende es crear un espacio que posibilite el debate académico alrededor de las ideas presentadas. Cabe aquí señalar que el proceso de modelado de fenómenos puede abarcar un espectro de conocimiento tan amplio que va desde las ciencias sociales hasta las ciencias duras, pasando por ciencias mixtas como la economía.