Examinando por Materia "Motores de búsqueda"

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  • Publicación
    Acceso abierto
    Sistema de recomendación para mejorar la indexación de páginas web en el motor de búsqueda de Google
    (Universidad de San Buenaventura, 2019) Duque Delgado, Juan Camilo; Hoyos Palma, Christian David; Barco Santa, Andrés Felipe
    Hypertext manages the way the web is organized. It allows the webpages to know how must be the elements organized visually and hierarchically. And mainly it defines the way the search engines classify and indexes the content. That process is called search engine optimization (SEO), and it’s often being not properly implemented, due to the inexperience in the area of web content creators. This project is focused on help these creators to improve its SEO in the Google’s search engine. To accomplish this it was designed and developed a recommender system that analyses the plain HTML (Its content, intention and tags) and helped out by artificial intelligence and data mining identifies patterns in the best indexed web pages by Google. This patterns are related with the main topic of the web page and its intention. The patterns and the correct implementation of Google’s SEO rules are considered to give user friendly recommendations in natural language to the user.