Examinando por Materia "Senior Manager"
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- PublicaciónAcceso abiertoDesarrollo de marca personal para el alto director de servicios educativos(2015) Olaya Acosta, Lorena María; Jiménez Bonilla, ArmandoThis paper documents the process on the creation of “personal brand “through the use of” Digital Social Communication tools for managers of educational services. Nowadays, the information presented in profiles of senior managers of educational services in digital social networks could be wasting opportunities and strategies in organizational communication, marketing, and leadership amongst others due the absence of effective implementation of digital skills for using the same technology (ICT). For this reason, it is proposed to address how these profiles may be presented in digital social media using measurement tools that show degrees of influence in certain digital networks and could expand the concept of "management oneself" in the digital picture of the services of education.
- PublicaciónAcceso abiertoEl pensamiento del alto directivo en el cambio organizacional caso salamandra(2015) Calderón Gaviria, Maria Elena; Rubio Gallardo, Julio CésarThis paper is a qualitative study about the senior manager´s thinking in the organizational change and its investigative purpose center its interest in the Salamandra Foundation; organization that because of its educational quality is recognized nationally and internationally. The approach of this paper basically looks to determine how the administrative management in the high direction and the implicit leadership should find the way to motivate the people who help to run the changing strategies and growth in order to generate an institutional change in the culture, as it is showed in the fundamental values of the organization. This text presents the product of an investigative work of a qualitative focus that besides to examine in the organizational dimensions of the Salamandra Foundation, it permits to track until the present the weakness and strengths of the directive thinking to apply changes toward the consolidation as an educative institution of higher education. This researching document, since the traditional case methodology (field work with direct observations in the educative context, interviews and recollection of different evidences) and the intersection of information with elements of the context, pretends to fulfill with the objectives of the investigative study, in order to determine if the strategies are appropriate in that orientation, to hinder or increase the process for the change and growth.