Examinando por Materia "Strategy"
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- PublicaciónAcceso abiertoAnálisis de la competitividad y posición de marca en el estudio del caso del Hotel Caribe de Cartagena de Indias(Universidad de San Buenaventura, 2023-03-27) Carrascal Betin, Jorge Andrés; Silgado Marrugo, Geovanny Antonio; Lidueñas Bastidas, Yezyd; Grupo de Investigación Gestión Administrativa y Contable (GIGAC) (Cartagena)La presente investigación se realizó con el fin de describir la importancia del transporte terrestre para el comercio en la ciudad de Cartagena, analizando las mismas como parte esencial del desarrollo económico de la región y el país. Para cumplir con tal objetivo el estudio abarcó tres partes: En la primera se recolectó información de carácter general de tipo conceptual y teórico indagando material en fuentes nacionales o internacionales para delimitar los conceptos y establecer las condiciones actuales del comercio en Cartagena; en la segunda se dio a conocer las condiciones actuales en las que se encuentra la cuidad y; la tercera presentaron las conclusiones y las respectivas recomendaciones poniendo en práctica todo lo aprendido a lo largo de nuestra carrera. Gracias a este estudio sustancioso sobre el estado del sector de transporte de carga por vía terrestre en la ciudad de Cartagena se permitió y concluir que la ciudad cuenta con un gran potencial para la explotación sana de este sector para fines económicos y de crecimiento nacional, Sin embargo es importante mencionar que es necesario investigar el porqué de los distintos factores que no han permitido su progreso satisfactoriamente e idear estrategias de fortalecimiento y de mejora.
- PublicaciónAcceso abiertoAnálisis de las causas sobre la disminución de matrículas de estudiantes nuevos de la Universidad San Buenaventura Medellín(2018) Quintero Cadavid, Juan Daniel; Sierra Arias, Luis Guillermo; Múnera Reyes, Yuliana Andrea; Tabares Serna, SigifredoGiven the decrease in enrollment of new students at the University of San Buenaventura Medellín, a research is conducted with information provided by the University of San Buenaventura Medellín of the student enrollment income statistics from the years 2009 to 2017; where a gradual decrease is noticed, we decided to carry out an analysis of the causes on the decrease of enrollments of new students of the University of San Buenaventura Medellín, in our theoretical framework we gave great importance to marketing and its different branches of action such as academic marketing, relational marketing, BTL marketing, to understand the behavior of the academic market and be able to give conclusions of the decrease of new enrollments at the University of San Buenaventura Medellin. The research methodology that is implemented is qualitative since it produces descriptive data. Some results that the investigation showed were that enrollment has decreased for the following reasons: form of payments and financing, lack of development of ICTs, low costs of other universities, social problems and environment for youth
- PublicaciónAcceso abiertoCompetitividad internacional: la clave mipyme(2017-05) Flórez Goez, Érica Paola; Tobón Sánchez, Catalina; Zuluaga Ramírez, Kelly Tatiana; Otálvaro Taborda, John JairoIn the following article the reader can report on the growth dynamics of the MIPMEs in Colombia since the 90's with the creation of the first industrial companies and how it was presented the need to negotiate. Then the legal part of small and medium enterprises (SMEs) in Colombia is introduced, because they are characterized and the contribution of these to the economic growth of the country; The environmental and competitive responsibility of these companies is also mentioned. Likewise, it is argued how these companies need to develop a competitive management of their productive activity in their different processes; Such as supply, production (economy of scale), storage and sales; With a view to achieving an important participation, starting from a national market towards the international one. Finally, it presents a model that impresses strategy and operational management of the processes in an efficient and effective way within the dynamism that Micro, small and medium companies generate for the Colombian economy.
- PublicaciónAcceso abiertoLos cuatro pilares del liderazgo en la Estrategia del Océano Azul(Universidad de San Buenaventura, 2014-01) Chan Kim, W.; Mauborgne, Renée; Sánchez, Jorge David (Traductor)Para desencadenar el potencial y la energía no usados de los empleados, los líderes necesitan un fuerte repertorio de acciones y no solo mejor conciencia y empatía. En este documento Kim y Mauborgne, los autores de la Estrategia del Océano Azul, exploran las cuatro formas en las que el liderazgo en el océano azul fundamentalmente se despega de enfoques de desarrollo convencionales de liderazgo y por qué estas divergencias marcan la diferencia al lograr un cambio rápido y a bajo costo en el fortalecimiento del liderazgo.
- PublicaciónAcceso abiertoCurrículo oculto : actitud y estrategia docente para priorizar los procesos evolutivos no lineales de los niños y las niñas del grado transición del Colegio la Salle de Envigado.(Espinosa Bedoya, L.M., Torres Restrepo, C., & Aguinaga Carmona, D. E. (2021). Currículo oculto: actitud y estrategia docente para priorizar los procesos evolutivos no lineales del niño.. (Trabajo de grado Licenciatura en Educación Infantil). Universidad de San Buenaventura, Facultad de Educación, Medellín, 2021) Espinosa Bedoya, Laura Mercedes; Torres Restrepo, Carolina; Aguinaga Carmona, Danely Esneidy; Gallego Tobón, CatalinaThe Hidden Curriculum: Teaching Attitude and Strategies to Prioritize the Non-linear Evolutionary Processes This undergraduate paper was carried out in order to characterize the attitudes and strategies that were implemented from the hidden curriculum to prioritize the evolutionary processes of Children for Kindergarten in La Salle school, Envigado. During this research, a structured non-participant observation process was developed, also, a rubric as an instrument for observation and a semi-structured interview. It was a qualitative research with a narrative hermeneutical approach. This allowed it to identify, analyze and record the conceptions about the non-linear evolutionary development of the hidden curriculum on the kindergarten teachers’ strategies and attitudes. To conclude this thesis, a semi-structured interview was conducted with the kindergarten teachers and non-participant structured observations during the meetings in grade B. Some categories were structured and taken into account in order to respond to the research objectives, where through a narrative, the obtained answers were reflected.
- PublicaciónRestringidoDeporte y convivencia en la educación rural(Universidad de San Buenaventura, 2021-05-15) Contreras Martínez, Alber Miguel; Hernández Amador, Dairo Román; Montes Rivera, Gledys; Grupo de Investigación Interdisciplinario Educación y Pedagogía [GIEP] (Cartagena)Las dificultades en la convivencia y la carencia de herramientas de intervención para mejorarla originaron esta investigación, que tuvo como objetivo fortalecer la Convivencia Escolar a través del deporte en la Institución Educativa San Luis de Campo Alegre. Para tal fin se planteó la sistematización de la experiencia del docente Dairo Román Hernández Amador, llevando a cabo una metodología de enfoque cualitativo, acompañada del método investigación-acción; siguiendo diferentes fases: exploratoria, descriptiva y de formulación de sentidos. Para lograr los objetivos y seguir la ruta metodológica se tuvo en cuenta la participación de pares y estudiantes de la institución a quienes se les aplico una entrevista semiestructurada como método de recolección de información. Posterior se elaboró una estrategia pedagógica y de aprendizaje que permite abordar los problemas de convivencia desde las prácticas deportivas, además, se pueden resaltar como principales potenciales e intereses en cuanto al deporte la motivación de padres de familia, docentes y estudiantes, sumados al talento de estos últimos. Por otro lado, el deporte como herramienta contribuye a mejorar la convivencia por ser una práctica en equipo, en el que existen reglas y se promueve el desarrollo de valores
- PublicaciónAcceso abiertoDireccionamiento del programa académico de articulación de la Corporación Universitaria Autónoma de Nariño “AUNAR” extensión Cali que impacta en estudiantes de 9, 10 y 11 de la comuna 21 de la ciudad de Santiago de Cali hacia el mejoramiento del proyecto de vida a través de la lúdica y la expresión motriz.(Universidad de San Buenaventura, 2016) Chamat Colunge, Carolina; Muñoz, CarlosThe articulation of the University Corporation Autónoma de Nariño with secondary education is a program established by the Ministry of Education, which pretends to strengthen the basic skills and develop the specific skills of students in grade 10 and 11.The principal aims are to improve the quality of education, promote the students mobility to higher education and encourage student’s retention. The research work pretend to address the articulation academic program of AUNAR which impact students aged 9, 10 and 11 of the district 21 in Santiago de Cali city improving the life project through the ludic and the ´´motriz´´ expression. We first address what lead to the articulation program by analyzing the strengths and weaknesses then the given situations on the retention of students in this program of AUNAR are determined finally a strategic proposal that positively affects the actors of this program, students, teachers secondary education institutions and parents.
- PublicaciónAcceso abiertoDirección y estrategia. Reflexión práctica desde lo humano y lo empresarial(Universidad de San Buenaventura, 2016-01) Robles García, Lina TatianaCon el presente artículo se pretende hacer una comparación entre dos términos esenciales en la actualidad de la ciencia administrativa: dirección y estrategia. Se efectúa una descripción teórica del concepto dirección y los elementos que lo integra y se identifica la conceptualización de la estrategia desde diferentes perspectivas teóricas y su importancia en el origen de la administración estratégica. Al exponer los resultados del estudio en forma de discusión, se devela cómo la estrategia afecta el funcionamiento eficiente de la dirección y desvía la concepción propia del término enfocada en el ser humano, para conducir la atención solo a los resultados materiales de las estrategias y objetivos de las empresas. Sin embargo, como conclusión de este escrito, se lleva a cabo una reflexión acerca de la importancia de introducir con mayor rigidez el factor humano en la enseñanza de la administración, como temática y énfasis principal del programa de estudio impartido por las instituciones educativas.
- PublicaciónAcceso abiertoDiseño de estrategia didáctica interactiva para estudiantes de educación media de la ciudad de Medellín en busca de un perfilamiento académico acertado(2021) Giraldo Del Valle, Felipe; Torres Gómez, Nora CatalinaThe educational institution Jesús María community in the city of Medellín has expressed concern about the desertion of students in grades 10 and 11 who decide to enter higher education, going against the results of the personality tests that are conducted within the educational institution. The research analyzed the data of the tests carried out inside the educational institution. The sample was 120 students from grades 10 and 11, who were tested on their occupational interests, professional and primary skills, then it was proposed to collect data through virtual surveys, with regard to the concept they had about collective intelligence or co-creation and their preferences regarding the use of information and communication technologies (ICTs) as the main parameter in the development of an interactive teaching strategy. The interactive teaching strategy will be developed within the institutions through a mobile application. This will provide them, within any context (educational, social, domestic) the interaction with it, in order to achieve a profile according to their interests to make the best decision in the academic field. In the validations carried out, users showed great interest in the academic options presented to them, taking as a starting point their economic future and the time spent searching to find options that resemble their personal interests and tastes
- PublicaciónAcceso abiertoDiseño e implementación de una estrategia para la compra de materia prima e insumos en un terminadora de cuero(Universidad de San Buenaventura, 2015) Gómez Martínez, Natalia; Hernández Naranjo, Luisa María; Ramírez Morales, Gloria AlexandraImprove purchase management has been a continuing need with in organizations in order to increase competitiveness, a good purchasing strategy is an important component of the supply chain to ensure that the products arrive in the best conditions and at the time agreed with the costumers. Today most companies whether industrial, commercial or in the service sector, need to manage services, raw materials, supplies, components and/or products efficiently. Which I s why it is very important to develop alternatives to satisfy the need for managing and planning the purchases of resources always seeking for benefits and improvements in the supply chain. Taking the above into account, it can be identified the absence of a standardized process in the purchase of raw materials and supplies in MCD, this is why this project purpose to create a strategy to reduce complaints and claims of customers generated by the default in delivery times.
- PublicaciónAcceso abiertoEducación y cultura financiera de las pymes en el sector comercial del centro de Medellín(2017) Salazar Castrillón, Jackeline; Valencia Palacios, Everlyn Yanneth; Montoya Galeano, Brandon; Jaramillo Betancur, FernandoThis work is developed in order to publicize the level and preparation financial of SMES in the commercial sector in central Medellin, as applied and what are its main strengths and weaknesses and what diagnosis give about these business. This in order to deepen in a topic of ut most importance but little implemented by many small companies in the country due to ignorance or lack of interest of many entrepreneurs in implement it in their businesses in order to consolidate and remain in the market with a suitable financial management.
- PublicaciónAcceso abiertoElementos de la cultura organizacional determinantes para el desarrollo e implementación de estrategias y creación de ventaja competitiva en las empresas(Universidad de San Buenaventura, 2015-01) Gómez Salazar, María Fernanda; Gutiérrez Soto, Jean PaulCon el fin de identificar aquellos elementos de la cultura organizacional determinantes para el desarrollo e implementación de estrategias y creación de ventaja competitiva en una empresa del sector de bienes y servicios, se debe partir de un marco teórico que permita comprobar la importancia de la cultura organizacional a la hora de desarrollar e implementar estrategias. Cada empresa es diferente y actúa de manera disímil tanto en lo interno como en lo externo, por lo tanto la cultura también lo es en cada organización y por ende se da una gran variedad de componentes que conforman la organización que son difíciles de determinar, razón por la cual se requiere una investigación profunda para identificarlos .
- PublicaciónAcceso abiertoEstrategia de competitividad turística en la ciudad de Cartagena de Indias, D.T y C.(2019-05-28) Aguilar Paternina, Zully Milena; Caraballo Payares, AlexanderThis research document aims to show a global way, competitiveness in Cartagena that is derived from historical data and research on the competitiveness of the region in the Tourism Competitiveness Index of Colombia (ICTRC), among others, which are identified relate to tourism, it is considered that the reader is aware of the planning and management of tourism in recent periods and that strategies have been used that entail the competitiveness of the tourism sector in Cartagena The results are obtained in the bibliographic review that from the year 1996 to the year 2018 the academic studies of the city of the city have been designed
- PublicaciónAcceso abiertoEstrategias de intervención del habla en pacientes con fisura labiopalatina(2018-10-01) Ortiz Avilez, Julieth; Mondragón Bohórquez, Sandra PaolaIntroduction: A patient with congenital malformations, such as the cleft palate lip, has a series of physical and psychological alterations, among which are nasalization, dysphonia and nasal snoring, this sometimes leads to problems with self-esteem and self-acceptance. These alterations can be treated with a variety of strategies in which different specialists such as dentists, otolaryngologists, geneticists, speech pathologists, psychologists and chief nurses participate, it is essential to achieve optimal results. Objective: To describe the types of strategies implemented in the treatment of speech based on the improvement of the joint in patients born with cleft palate. Methodology: A descriptive study was designed, through a bibliographic review through the databases: EBSCO, PUBMED, SPRINGER, SCIENCE DIRECT AND SCOPUS, articles published between 2007 and 2017 were considered, the keywords were defined using the MeSH thesauri and DeCS in Spanish: << Habla >> << Cleft lip palatina >>, << Treatment >>, and English: << Speech >>, << Cleft lip and palate >>, << Treatment >>. United by the Boolean operator (AND). Having as criteria of inclusion all the experimental type documents that allowed a recommendation, efficient or not, to improve the difficulties that arise in the speech of patients with cleft palate lip, with respect to the systematic review of cientific studies. The main exclusion criterion was articles that did not include experimental information and then studies in which patients spoke languages other than English and Spanish were excluded. Results: It was found that the strategies most used in the treatment of speech in function of the improvement of the joint in patients born with cleft lip and palate are, among others, the use of phonetic placement techniques, starting with bilabials and then moving to the alveoli, teach auditory discrimination between correct articulation and compensatory sound and provide visual cues to observe articulatory positioning...
- PublicaciónAcceso abiertoEstrategias de transformación de entornos de aprendizaje en los colegios de Cartagena (caso Institución Educativa 20 de Julio)(2019-09-25) Arias Ballesteros, Diana Carolina; Martínez Tamara, Laura Patricia; Magri Gaviria, ErikaEducational infrastructures are the set of physical facilities and basic services that an institution must have in order to obtain a good functioning as an educational center. This should give the student the possibilities of a complete educational experience, covering all areas of learning. Nowadays, with the passing of the years, the educational centers have put aside the topic of infrastructure and, like this, it affects the learning experience, for this reason, in this work the subject will be analyzed and how it influences The education. Its main basis is the transformation strategies for learning environments to strengthen creative thinking in schools in the city of Cartagena. To determine this, the characteristics, problems and needs of the institutions were analyzed, to determine the current situation and what are the critical points where work must be done to solve the problem. The most suitable was chosen to intervene, based on spatiality and problems. (Educational Institution July 20). Which, a redesign was carried out, proposing new alternatives for distribution, location and setting of educational spaces, taking into account the main characteristics, standards or ideas for the design of these environments in the country; adapting these designs with the environmental, social and economic characteristics of the city. All this in order to generate strategies that allow the implementation of new concepts that enrich creative thinking, in addition to strengthening our training as architects
- PublicaciónAcceso abiertoGerencia integral desde la perspectiva de un modelo de planeación estratégica(Universidad de San Buenaventura, 2012-01) Román Muñoz, Olga Herminda; Arbeláez Ordóñez, Gonzalo; Patiño Vargas, César AugustoEste artículo es producto de los resultados de investigación del proyecto “Ambiente organizacional de las empresas procesadoras de alimentos de Cali”, el cual busca implementar estrategias competi tivas que sumadas a la experiencia en consultoría empresarial de los autores, permiten en primer lugar, diseñar un modelo de planeación estratégica que brinda una visión holista de la gerencia al involucrar condiciones internas y presiones externas; en segundo lugar, visualizar la empresa como un todo complejo con múltiples interacciones e influencias y, en tercer lugar, pensar estratégicamente para alcanzar las metas propuestas con el compromiso y respaldo del talento humano de la organización. Se trata de un modelo que propone cambiar el esquema mental de pensamiento lineal para dar apertura a una nueva forma de pensar la organización basada en una comunicación bidireccional, que requiere ser analizada, interpretada y puesta en aplicación con el fin de dar claridad a la estrategia competitiva, trabajar con base en una misión, una visión y unos valores compartidos, definir una estructura organizacional adecuada y generar una cultura organizacional orientada al cambio, todo lo cual permite asegurar un éxito sólido y continuo, cimentado en un servicio de excelencia al cliente y en la óptima calidad de los productos a través de una permanente creación de valor.
- PublicaciónAcceso abiertoLa gestión y el bilingüismo en Santiago de Cali(2015) Gómez Jaramillo, Leidi Johanna; Valencia Serna, AngélicaThe bilingualism is a word that today is very common in the education level. To be bilingual allows being more competitive in a changing world. In Colombia, the MEN since 2004 has created a quantity of strategies that allows to have bilingual citizens more competitive in the world. Taking into account that the principal cities of Colombia begun to use these strategies given by the MEN and started to create their own plans with the purpose of the bilingualism was an impact topic. The management of these projects in Santiago de Cali has been very important in order these projects have the impact waiting for. However, in this city it is very important to have a public policy that allows these projects do not finish in certain mandates because they should have continuity in time, in this way they can transcend and give to the city people with high competences in English. This work has a qualitative focus and it is centered in fieldwork, interviews and recollection of different evidences.
- PublicaciónAcceso abiertoIdentificación de los factores componentes de la cultura organizacional del departamento de mantenimiento agua potable de la Gerencia Unidad Estratégica de Negocios de Acueducto y Alcantarillado - GUENAA de Empresas Municipales de Cali EMCALI EICE ESP, para una propuesta al mejoramiento de la cultura organizacional existente(Universidad de San Buenaventura, 2014) Dulcey Alegria, Martha Lucia; Zapata Dávila, Maria Teresa; Patiño Vargas, Cesar AugustoOrganizational culture is a fundamental pillar that must exist in companies since its inception enduring in time, which should contribute to the implementation of the strategy set for herself. Thus the proposal to improve the organizational culture of Maintenance of Drinking Water Management Water and Sewer EMCALI EICE ESP , detected by a previous diagnosis arises because since its founding it has been a subject lacking management by their leaders and managers showing by this lack of identity with which all partners have a high sense of belonging, as indicated by Lemaître in 1984 "The advantage of culture as a tool over other tools is that solves integration problems between members and departments, " there is a clear need for an action plan developed in this Maintenance Department as the main candidate to promote a change in organizational culture in which accompanying programs are made, recognition and development of the self, in order to strengthen the role of employees taken into account in the new strategic plan EMCALI EICE ESP.
- PublicaciónAcceso abiertoInfluencia de las redes sociales en el proceso de internacionalización de las empresas(2021) Rosero Jaramillo, Andrea; Posada Zapata, Sara Camila; Agudelo Bohórquez, Valentina; Ortegón Riveros, Wilson EduardoDifferent factors over time and the rapid apogee of digitization have caused social networks to become a massive means of disseminating information and interaction, considering that, in recent periods these platforms have become scenarios not only of personal accounts but also of business users, thus allowing the appearance in digital media of companies and entrepreneurs, in addition to allowing the heyday of entrepreneurships and virtual commerce. This project aims to demonstrate how social networks become tools for companies and entrepreneurs when it comes to internationalizing their products and markets and the advantages they bring. Based on the above, it is intended by means of a bibliographic review technique, to concisely capture the concept of social networks and the internationalization process of companies and the consequences that the interaction of both actors entails, this technique allows a detailed review of these concepts and identification of various related examples of the competitive advantages that arise with the use of social networks.
- PublicaciónAcceso abiertoEl juego una posibilidad para fortalecer el pensamiento aleatorio desde la resolución de problemas en los niños y niñas del grado segundo B de la Institución Educativa Betsabé Espinal(2021) Martinez Zapata, Carmen Emilia; Uribe Vásquez, Darlin Marcela; Meneses Benavidez, Maria Eugenia; Arango Posada, Sandra Patricia; Ocampo Roldan, Katherine VanessaThe following research was carried out at the educational institution Betsabé Espinal in the Municipality of Bello in grade 2-B, the objective of this work was to take advantage of the game as didactic strategy to approach random thinking from the resolution of situations problem, taking into account the qualitative paradigm as flexible research and action research with an interpretative approach, an instrument was applied as a strategy for data collection with the help of the group's head teacher. As a problem situation, the lack of strategies in the classroom by the teachers was evidenced of lower grades in educational institutions and the poor management of random thinking to be approached, in the results it could be noticed that the children's learning was enriched from the strategy of the game that was proposed in each encounter and the way in which the situation was presented, since it demanded them to carry out logical processes of analysis, interpretation, to raise hypothesis and to give them possible solutions, to classify and to order among other aspects that strengthen the random thought as the chance, the intuition and the comparison