Examinando por Materia "Vulnerable sectors"
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- PublicaciónAcceso abiertoLa responsabilidad social empresarial vista desde un enfoque competitivo(2018-10-08) Guardo Arnedo, Pedro Antonio; Caraballo Payares, AlexanderCurrently there are thousands of social problems usually originated by bad policies, poor public administration, lack of resources in general, etc. These sectors are increasingly and with the expansion of technology in social networks has become evident the public's sensitivity to these. In this article we will analyze how large companies should have policies that help these vulnerable sectors and in this way also improve their competitiveness and positive impact in the region in which they operate, also the differences that exist between social marketing and CSR, in which aspects of the company and the environment influences CSR and some examples of this.