Publicación:
Estudio de la toma de decisiones familiares sobre los productos turísticos

dc.contributor.advisorZuñiga Collazos, Alexander
dc.contributor.advisorCastillo-Palacio, Marysoles
dc.contributor.authorHenao Vásquez, Andrés Felipe
dc.date.accessioned2022-11-25T18:06:43Z
dc.date.available2022-11-25T18:06:43Z
dc.date.issued2020
dc.descriptiongraficos, cuadros
dc.description.abstractLa presente investigación tuvo como propósito central estudiar la toma de decisiones familiares sobre los productos turísticos. La metodología empleada para esta investigación fue de tipo cualitativa, la herramienta de recolección de información fue la encuesta, y se obtuvieron 400 encuestas válidas de las cuales se realizó un análisis con base en la estadística descriptiva, cuyos principales hallazgos fueron: que en las decisiones sobre el alojamiento y el destino de viaje tiene una mayor influencia la mujer, información que es relevante para el diseño de futuras estrategias de mercadeo y publicidad para la organización objeto de estudio. Por otra parte, se halló que, respecto al presupuesto dispuesto para el viaje, según las parejas encuestadas, la mayoría respondió que son los hombres quienes toman la decisión.spa
dc.description.abstractThe main purpose of this research was to study family decision-making on tourism products. The methodology used for this research was qualitative, the tool used to collect information was the survey, and 400 valid surveys were obtained from which an analysis was made based on descriptive statistics, whose main findings were: that women have a greater influence on decisions about accommodation and travel destinations, information that is relevant for the design of future marketing and advertising strategies for the organization under study. On the other hand, it was found that, with respect to the budget available for travel, according to the couples surveyed, most responded that it is men who make the decision.eng
dc.description.degreelevelMaestría
dc.description.degreenameSedes::Cali::Facultad de Ciencias Económicas::Magíster en Administración de Negocios
dc.format.extent63 Páginas
dc.format.mimetypeapplication/pdf
dc.identifier.citationHenao Vásquez, A.F. (2020). Estudio de la toma de decisiones familiares sobre los productos turísticos (Tesis Maestría en Administración de Negocios). Universidad de San Buenaventura Colombia, Facultad de Ciencias Económicas, Cali.
dc.identifier.instnameinstname:Universidad de San Buenaventuraspa
dc.identifier.reponamereponame:Repositorio Institucional USBspa
dc.identifier.repourlrepourl:https://bibliotecadigital.usb.edu.co/spa
dc.identifier.urihttps://hdl.handle.net/10819/10589
dc.language.isospa
dc.publisherUniversidad de San Buenaventuraspa
dc.publisher.branchCali
dc.publisher.facultySedes::Cali::Facultad de Ciencias Económicas
dc.publisher.placeCali
dc.publisher.programSedes::Cali::Facultad de Ciencias Económicas::Maestría en Administración de Negocios
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dc.rights.accessrightsinfo:eu-repo/semantics/openAccessspa
dc.rights.coarhttp://purl.org/coar/access_right/c_abf2spa
dc.rights.creativecommonsAttribution-NonCommercial-NoDerivatives 4.0 International*
dc.rights.licenseAtribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.source.otherCali
dc.subject.armarcTurismo
dc.subject.armarcToma de Decisiones
dc.subject.armarcPromoción del Turismo.
dc.subject.armarcTurismo - Aspectos Económicos
dc.subject.ddc330 - Economía::338 - Producción
dc.subject.proposalDecisión de Compraspa
dc.subject.proposalProducto Turísticospa
dc.subject.proposalProducto Turístico Familiarspa
dc.titleEstudio de la toma de decisiones familiares sobre los productos turísticosspa
dc.typeTrabajo de grado - Maestría
dc.type.coarhttp://purl.org/coar/resource_type/c_bdcc
dc.type.coarversionhttp://purl.org/coar/version/c_ab4af688f83e57aaspa
dc.type.contentTextspa
dc.type.driverinfo:eu-repo/semantics/masterThesis
dc.type.redcolhttp://purl.org/redcol/resource_type/TM
dc.type.versioninfo:eu-repo/semantics/acceptedVersionspa
dcterms.audienceComunidad Científica y Académica
dspace.entity.typePublication
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